PSI Proactive Strategic Intelligence group signed a Resellership Agreement with GfK GeoMarketing, a company of the international network of the GfK Market Research group.

November 9^th, 2006

Attention to: Associates, Partners, Business Press

PSI Proactive Strategic Intelligence Ltd., the premier Market and Competitive Intelligence Business Advisors firm (www.psiworldwide.biz), is pleased to announce the signing of a resellership agreement with GfK GeoMarketing (www.gfk-geomarketing.com) for the promotion of GfK Geomarketing products in the Greece, Cyprus and Romania, where PSI possesses local hub-offices for the three geographical regions of Southeastern Europe, Eurasia and Middle East respectively.

PSI Proactive Strategic Intelligence developed the innovative Geo-Competitive Intelligence™ line of services and is in the process of developing specialised “Geo-Competitive Intelligence™ and Geomarketing solutions and services for specific industries, such as the Telecommunication, Mass Media, Retail, Utilities and Financial Services. PSI combines their extensive knowledge and expertise in the areas of market and competitive intelligence with the leading GfK GeoMarketing products in order to provide local companies with a holistic managerial strategic and tactical decision platform for day-to-day monitoring and understanding market trends, competitive dynamics, influences and market assessment. Both local-based companies and foreign companies interested to evaluate future investments opportunities or to penetrate new markets can use the innovative platform to proactively act against forthcoming competitive actions and plan for further expansion of their business activities.

Mr. Harry Stavrinides, Managing Partner and co-founder of PSI Proactive Strategic Intelligence Ltd., says: "As Competitive Intelligence, Market and Strategic Business Advisors we are focusing our business initiatives on the development of the right strategic partnership agreements with leading companies, such as GfK GeoMarketing, the leading provider of developer of Geographic Information Systems (GIS) for use in Marketing and Sales, for the purpose of assisting and providing substantial value to our current clients and prospect customers, to enable them to make effective Strategic Decisions and take proactive actions that will further create and sustain a significant competitive advantage for their shareholders and customers. The Geo-Competitive Intelligence™ is the new innovative PSI service, which merges geographic information systems with market and competitive intelligence for assisting our clients with strategic and tactical decisions, focused on location-based parameters".

Mrs. Friedlind Dürr, Sales International of GfK GeoMarketing says: "We are glad to have signed a resellership agreement with PSI Proactive Strategic Intelligence Ltd. for the promotion of GfK Geomarketing products. We strongly believe that PSI will capitalise on its profound local expertise and presence through its three hubs in Greece, Romania and Cyprus in order to provide valuable contribution to increasing awareness and effectively promoting the GfK Geomarketing products in combination with their Geo-Competitive Intelligence™ line of services, in the geographical regions of Southeastern Europe, Eurasia and Middle East".

Dr. Adrian Protogeros, PSI Co-founder/Partner and Managing Partner of Industrial Experts Ltd, an affiliated company with PSI says: "Current international trends and best practises indicate a heavy shift from traditional legacy-based marketing information tools to integrated GeoMarketing platforms that provide holistic views of corporate information, market data and the competition. Geo-Competitive Intelligence™ is capitalising on PSI’s top competitive intelligence expertise, methodologies and state-of-the-art GeoMarketing business applications that combine digital maps and geomarketing software with Competitive Intelligence market data, to provide an unprecedented degree of visibility on the competition and effectively support successful marketing and strategic decision making at all managerial levels".

For more information, please contact

Mr. Harry Stavrinides (hstavrinides@psiworldwide.biz)

Tel/ Fax: +30 210 86 53 307

About PSI Proactive Strategic Intelligence Ltd.

PSI Proactive Strategic Intelligence Ltd (www.psiworldwide.biz)., is a premier Business Advisory professional firm and expert Technology Assessor and Solution Provider, focusing in the geographical regions of Central & Eastern Europe, Eurasia-Caspian and Black Sea and Middle East counties. Currently, our network of advisors and subject matter experts covers more than 25 countries and involves more than 65 specialised associates. As Business Advisors, we specialise on Strategic Planning, Corporate Research, Market and Competitive Intelligence and Knowledge Management Services & Solutions. PSI Partners and senior Executives are experts in Communication, Information Technology and Strategic Business Development, with extensive, hands on experience in multinational organisations and large regional corporations, in the industries of Telecommunications, Information Technology, Electronics, Mass Media, FMCG, Pharmaceutical / Healthcare, Energy and Utilities. 

About GfK Geomarketing:

GfK Geomarketing (www.gfk-geomarketing.com) has been a provider of Geomarketing solutions since 1991. The company develops geographic information systems (GIS) for use in Marketing and Sales, offers market data such as purchasing power for all European countries and consulting services on all aspects of Territory Planning. GfK Geomarketing maintains the world's largest collection of digital postal and administrative maps and is the German market leader with the Business GIS RegioGraph and DISTRICT.

GfK Geomarketing is part of the international GfK network. GfK is currently represented in 63 countries with over 130 subsidiaries and a workforce of more than 7,600. The company is ranked among the world’s top 5 market research institutes.